you click on "as seen in" and it will show you the magazines where that particular product can be found. I spent 20 happy minutes just clicking away to see if I had seen any of the magazine features shown.
If that's not enough fun for you, there are lively blog posts from e.l.f.'s gorgeous Creative Director Achelle Dunaway and a cool Virtual Make-over tool. Yes, you can try e.l.f.'s makeup before you buy it! But it's not like there's huge risk involved...e.l.f.'s eyeshadows, glosses, etc. all start at only $1! Sweet!!! And if that's not enough for you, e.l.f. is cruelty free. You can find e.l.f. at all Kmarts or online (see below). We're ordering a bunch right now. Stay tuned and we'll tell you what we think. :)